ad conversion
LDACP: Long-Delayed Ad Conversions Prediction Model for Bidding Strategy
Cui, Peng, Yang, Yiming, Jin, Fusheng, Tang, Siyuan, Wang, Yunli, Yang, Fukang, Jia, Yalong, Cai, Qingpeng, Pan, Fei, Li, Changcheng, Jiang, Peng
In online advertising, once an ad campaign is deployed, the automated bidding system dynamically adjusts the bidding strategy to optimize Cost Per Action (CPA) based on the number of ad conversions. For ads with a long conversion delay, relying solely on the real-time tracked conversion number as a signal for bidding strategy can significantly overestimate the current CPA, leading to conservative bidding strategies. Therefore, it is crucial to predict the number of long-delayed conversions. Nonetheless, it is challenging to predict ad conversion numbers through traditional regression methods due to the wide range of ad conversion numbers. Previous regression works have addressed this challenge by transforming regression problems into bucket classification problems, achieving success in various scenarios. However, specific challenges arise when predicting the number of ad conversions: 1) The integer nature of ad conversion numbers exacerbates the discontinuity issue in one-hot hard labels; 2) The long-tail distribution of ad conversion numbers complicates tail data prediction. In this paper, we propose the Long-Delayed Ad Conversions Prediction model for bidding strategy (LDACP), which consists of two sub-modules. To alleviate the issue of discontinuity in one-hot hard labels, the Bucket Classification Module with label Smoothing method (BCMS) converts one-hot hard labels into non-normalized soft labels, then fits these soft labels by minimizing classification loss and regression loss. To address the challenge of predicting tail data, the Value Regression Module with Proxy labels (VRMP) uses the prediction bias of aggregated pCTCVR as proxy labels. Finally, a Mixture of Experts (MoE) structure integrates the predictions from BCMS and VRMP to obtain the final predicted ad conversion number.
Neuronal Spike Generation Mechanism as an Oversampling, Noise-shaping A-to-D Converter
We test the hypothesis that the neuronal spike generation mechanism is an analog-to-digital (AD) converter encoding rectified low-pass filtered summed synaptic currents into a spike train linearly decodable in postsynaptic neurons. Faithful encoding of an analog waveform by a binary signal requires that the spike generation mechanism has a sampling rate exceeding the Nyquist rate of the analog signal. Such oversampling is consistent with the experimental observation that the precision of the spikegeneration mechanism is an order of magnitude greater than the cut-off frequency of low-pass filtering in dendrites. Additional improvement in the coding accuracy may be achieved by noise-shaping, a technique used in signal processing. If noise-shaping were used in neurons, it would reduce coding error relative to Poisson spike generator for frequencies below Nyquist by introducing correlations into spike times.
Deep Learning With Weighted Cross Entropy Loss On Imbalanced Tabular Data Using FastAI
The dataset comes from the context of ad conversions where the binary target variables 1 and 0 correspond to conversion success and failure. This proprietary dataset (no, I don't own the rights) has some particularly interesting attributes due to its dimensions, class imbalance and rather weak relationship between the features and the target variable. First, the dimensions of the data: this tabular dataset contains a fairly large number of records and categorical features that have a very high cardinality. Note: In FastAI, categorical features are represented using embeddings which can improve classification performance on high cardinality features. Second, the binary class labels are highly imbalanced since successful ad conversions are relatively rare.
Deep Learning in Alzheimer's disease: Diagnostic Classification and Prognostic Prediction using Neuroimaging Data
Jo, Taeho, Nho, Kwangsik, Saykin, Andrew J.
The application of deep learning to early detection and automated classification of Alzheimer's disease (AD) has recently gained considerable attention as rapid progress in neuroimaging techniques has generated large-scale multimodal neuroimaging data. Here we systematically reviewed publications, where deep learning approaches and neuroimaging data were used for diagnostic classification of AD. A PubMed and google scholar search was performed to find deep learning papers for AD published between January 2013 and July 2018, which were reviewed, evaluated, and classified by algorithms and neuroimaging types, and findings were summarized. The diagnostic classification of AD using deep learning approaches and neuroimaging data was examined in 16 studies. The approach to combine traditional machine learning for classification and stacked auto-encoder (SAE) for feature selection has produced accuracies of up to 98.8% for AD classification and 83.7% for prediction of conversion from mild cognitive impairment (MCI), a prodromal stage of AD, to AD. Deep learning approaches such as convolutional neural network (CNN) or recurrent neural network (RNN) using neuroimaging data without preprocessing for feature selection have yielded accuracies of up to 96.0% for AD classification and 84.2% for MCI conversion prediction. Furthermore, the best classification performance was obtained when multimodal neuroimaging data as well as fluid biomarkers were integrated. Deep learning approaches without preprocessing neuroimaging data for feature selection, a major bottleneck of traditional machining learning in high-dimensional data, continue to improve their performance and to show great promise in the diagnostic classification of AD using multimodal neuroimaging data.
Neuronal Spike Generation Mechanism as an Oversampling, Noise-shaping A-to-D converter
Chklovskii, Dmitri B., Soudry, Daniel
We explore the hypothesis that the neuronal spike generation mechanism is an analog-to-digital converter, which rectifies low-pass filtered summed synaptic currents and encodes them into spike trains linearly decodable in post-synaptic neurons. To digitally encode an analog current waveform, the sampling rate of the spike generation mechanism must exceed its Nyquist rate. Such oversampling is consistent with the experimental observation that the precision of the spike-generation mechanism is an order of magnitude greater than the cut-off frequency of dendritic low-pass filtering. To achieve additional reduction in the error of analog-to-digital conversion, electrical engineers rely on noise-shaping. If noise-shaping were used in neurons, it would introduce correlations in spike timing to reduce low-frequency (up to Nyquist) transmission error at the cost of high-frequency one (from Nyquist to sampling rate). Using experimental data from three different classes of neurons, we demonstrate that biological neurons utilize noise-shaping. We also argue that rectification by the spike-generation mechanism may improve energy efficiency and carry out de-noising. Finally, the zoo of ion channels in neurons may be viewed as a set of predictors, various subsets of which are activated depending on the statistics of the input current.